Hi, I'm
Achraf Ennajihi
1M+ cold emails. 100K+ LinkedIn messages. 3,000+ meetings booked. $2M+ in B2B pipeline. $1.3M+ in ad spend managed at 13X peak ROAS. These aren't slides in a pitch deck — they're the output of two systems I've spent 7+ years engineering: a B2B outbound engine and a paid acquisition engine. I work with companies hiring full-time, founders who need a growth partner, and agencies that need a specialist who's already done it — not someone learning on your budget.
✦ B2B Outbound · Media Buying · Pipeline Systems
$1.3M+
Ad Spend
13X
ROAS
7+
Years
Two Engines. One
Operator.
Every dollar of ad spend is tracked to revenue. Every cold email is sequenced, personalized, and measured against reply rate. I don't run isolated campaigns — I operate two connected systems: a B2B outbound engine (1M+ emails sent, 100K+ LinkedIn messages, 3,000+ meetings booked at 3.5% avg. reply rate) and a paid acquisition engine ($1.3M+ managed across Meta, TikTok, Google & LinkedIn at 13X peak ROAS). Together they've generated $2M+ in pipeline that actually closes — not dashboards that look good.
13X
ROAS
+247%
Revenue
-42%
CPA
$1.3M+
Ad Spend
$1.3M+
Ad Spend Managed
13X
Peak ROAS
3,000+
Meetings Booked
5,000+
Qualified Opportunities
7+
Years Experience
6+
Industries Served
Two Free Tool Libraries. One Operator.
Pick a library and start using practical, free tools — no signup required.
What I Do Best
Two growth engines. One unified system. Built for brands that refuse to guess.
Core Expertise
Outbound Engines
Not email blasts — complete outbound machines. I architect the email infrastructure, LinkedIn automation, and lead enrichment pipeline that fills your sales funnel on autopilot, every single week.
Performance Marketing
I don't buy ads. I engineer profitable acquisition across Meta, TikTok, Snapchat, Google & LinkedIn — every dollar tracked, every campaign optimized to squeeze maximum ROI from your budget.
Conversion Copywriting
Copy that doesn't compete for attention — it commands it. Battle-tested scripts engineered to stop the scroll, trigger desire, and drive measurable action across every channel.
Outreach Systems
Multi-channel sequences across Cold Email, LinkedIn & WhatsApp — engineered, personalized, and tracked end-to-end so every prospect is nurtured and no opportunity slips through the cracks.
Scaling Strategy
Most marketers scale until profitability breaks. I scale systematically — data-driven frameworks that grow your revenue without sacrificing margin or performance.
Campaign Results
Real results from ad campaigns I managed across multiple platforms
E-commerce Results
Real numbers from e-commerce stores I managed on Shopify and Salla platforms
Media Buying & Paid Acquisition
$1.3M+ managed across Meta, TikTok, Google & LinkedIn at up to 13X ROAS.
I don't buy ads — I engineer profitable acquisition. Every campaign is built on full-funnel tracking, creative testing, and scaling frameworks that grow revenue without breaking margin. E-commerce is where I've proven it at scale: complete conversion systems from first impression to repeat purchase, turning browsers into buyers and buyers into loyal customers — profitably at every stage.
+156%
Conv. Rate
-38%
CAC
B2B Outbound & Pipeline Systems
Cold email, LinkedIn, and WhatsApp engines that booked 3,000+ meetings and generated $2M+ in qualified pipeline — not vanity leads.
Industrial
Lead generation for manufacturing, equipment, and industrial supply sectors.
Corporate Services
Professional services, consulting, and enterprise solution providers.
SaaS
Software trials, demos, and subscription conversions that compound.
Cold Email & Outreach — Real Results
1M+ cold emails sent. 100K+ LinkedIn messages delivered. 3.5% average reply rate. 5,000+ opportunities. $2M+ in pipeline. I don't blast lists — I build outbound systems across Cold Email, LinkedIn Automation, and WhatsApp that turn cold prospects into booked meetings, for my own company and for clients. Every sequence is engineered, personalized, and tracked end-to-end.
Google Ads
B2B Lead Generation
Google Ads is highly effective for generating qualified B2B leads by targeting high-intent keywords. I build fully optimized Search & Display campaigns to minimize cost and maximize lead quality.
LinkedIn Ads
LinkedIn Ads is the most powerful B2B channel, period. You reach decision-makers directly: CEOs, CMOs, VPs with targeting precision no other platform offers. Yes, it's premium traffic with higher CPM — but the leads you get are of exceptional quality. I strongly recommend it for anyone serious about B2B.
1M+
Emails Sent
5,000+
Opportunities Generated
$2M+
Pipeline Value
3.5%
Avg. Reply Rate
The Technical Stack
The tools I operate daily to build outreach systems at scale
Cold Email Infrastructure
Full-stack cold email systems with deliverability, warming, and rotation.
LinkedIn Outreach
Automated LinkedIn campaigns targeting decision-makers at scale.
WhatsApp Outreach
Conversational WhatsApp funnels with API + CRM integration.
1M+
Emails Sent
100K+
LinkedIn Messages
20+
Tools Mastered
High-Ticket Funnels
Complete funnels for high-ticket offers — from traffic and nurture through to the booked sales call and the closed deal, with every stage measured.
Funnel Types
Stack
Professional Journey
Sky Light
Head of B2B Growth & Lead Generation
Current stage
- •Set quarterly and annual growth targets and allocate the advertising budget across channels based on return, not habit.
- •Design and execute the full go-to-market strategy for the company and its clients, from lead generation to deal closing.
- •Translate the plan into weekly execution: a clear owner per task, a timeline, and regular performance reviews.
- •Define and monitor KPIs per channel — CPL, CAC, reply rate, show-up rate and ROAS — and decide what to scale or stop based on the numbers.
- •Build scalable B2B lead generation systems and run cold outreach campaigns across cold email, LinkedIn and WhatsApp.
- •Manage paid acquisition on LinkedIn Ads and Google Ads, targeting decision-makers with precision.
- •Lead the team and allocate roles; oversee call-centre operations for qualification and closing.
Operations Manager
First stage
- •Built and documented standard operating procedures (SOPs) across departments, turning ad-hoc work into a written, repeatable system.
- •Managed the remote team and freelancers: task allocation, daily execution follow-up and output quality review.
- •Built dashboards and defined KPIs for every role, with regular reporting to management.
- •Organised workflows, automated repetitive processes and set up internal communication and project-management tooling.
Deep Look
Head of B2B Lead Generation
- •Led the B2B lead generation division, building full-stack outreach systems across cold email, LinkedIn and WhatsApp.
- •Ran paid acquisition on Google Ads and LinkedIn Ads to reach decision-makers directly.
- •Built the outbound sales funnel from scratch and optimised deliverability and reply rates.
- •Generated qualified pipeline for agency clients in SaaS and enterprise services.
Freelance
SDR / BDR · Appointment Setter · Partnerships
- •SDR/BDR work for companies across SaaS, professional services and industrial sectors: targeted list building, lead qualification and handover of sales-ready opportunities.
- •Appointment setting across cold email, LinkedIn, WhatsApp and cold calling, with follow-up that lifts show-up rates.
- •Partnership development with agencies and distribution partners, opening referral channels that generate recurring deals.
- •Pipeline and CRM management; wrote the outreach scripts and sequences used by sales teams.
COD NETWORK
Marketing Partner
- •Lead performance marketing initiatives and scale advertising campaigns across multiple platforms.
- •Manage ad budgets and optimise ROAS and CPA for e-commerce stores.
Performance Marketing Specialist — Freelance
International clients
- •Delivered high-ROI campaigns for clients across e-commerce and B2B, with full ownership of media buying, creative testing and scaling.
Nextage LLC
YouTube Ads Lead
- •Led YouTube advertising strategy and optimised video ad performance across CPV, view-through and conversion rates.
HY Retail
Marketing Partner
- •Drove retail growth through strategic digital marketing and omnichannel campaigns.
Remote Work Discipline
Professional tools and proven reliability